00
–
LET’S MAKE REVIVE A HOUSEHOLD NAME
We’re excited to take the Revive brand beyond the incredible packaging that we developed together and into advertising, so we can continue developing its story, and share it with the world.
THE TeaM
Jon barnett
MEDIA & CAMPAIGN STRATEGY LEAD
As a strategist and client leader, Jon has a keen ability to see around corners. With an endlessly curious mindset, he has a knack for solving complex business problems with simple, creative solutions. Jon’s client experience includes global brands like Instagram, Miller Lite, Coors Light, Kraft and Microsoft, as well as mainstay financial institutions like Umpqua Bank and Transamerica. In addition to being a dad, husband and dude with seemingly no downtime, Jon enjoys playing music, and is a motorcycle enthusiast.
josh Jevons
CREATIVE DIRECTOR + LEAD DESIGNER
Josh’s design career began at some of the best shops in the Boston area working on Nike, Canada Goose, and Spalding. But always one for adventure, he headed out west. Josh quickly made a name for himself in the Denver market, becoming the favorite designer of ad agencies, major breweries, and big brands. There, he lent his talents to brands including: The North Face, Netflix, Burton, New Belgium, and many others. After a decade-long stint out west, he’s now back in NY raising a family. Josh likes to hike, camp, snowboard, photograph landscapes, and canoe in his spare (if that’s a thing) time.
Ricky Lambert
CREATIVE DIRECTOR + LEAD WRITER
Ricky cut his teeth at Crispin Porter and Bogusky working on Burger King, Microsoft, and Domino’s. After that, he further honed his skills in the Colorado area working at ad agencies for brands big and small, including Colorado Lottery, Wyoming Tourism, Generation Wild, Noodles and Company, Google, AAA, and Voodoo Ranger. Along the way, he’s earned awards from The One Show, National ADDYs, and the OBIEs. When he’s not wordsmithing, you can usually find Ricky rock climbing, skiing, or rafting Colorado’s rivers. So, actually, you probably won’t find him.
CaPABILITIES
BRAND STRATEGY
Brand Discovery Workshops
Brand Positioning
Brand Architecture
Custom Qual & Quant Research
Rapid Insights Generation
Consumer Segmentation
Category Demand Landscapes
Brand Health Tracking
Internal Culture / MVV / EVP
ADVERTISING & DESIGN
Integrated Advertising Campaigns
Digital & Social Content
Design & Brand Identity Systems
Brand & Product Naming
Brand Persona, Tone & Voice
Packaging Design & Systems
Video / Motion Design
Experiential / Brand Activations
Print & Collateral Design
DIGITIAL PRODUCTION
Digital Transformation Strategy
User Experience Design (UX)
User Interface Design (UI)
ECommerce Solutions
SEO Strategy & Implementation
Web Design & Development
App Design & Development
Research & User Insights
Emerging Technology
COMMS STRATEGY & MEDIA
Multi-Touchpoint Auditing
Consumer Journey Mapping
Data & Trend Driven Insights
Communications Planning
Media Planning & Buying
Social Media Management
In-House Programmatic
DMP & Intelligence Dashboard
CRM & Demand Generation
WE’VE GOTTEN OUR HANDS DIRTY
CAMPAIGN WORK
Here are some product and brand launch campaigns examples that we developed creatively and produced.
01
–
irvine ranch water district
To encourage Irvine Ranch, California residents to water their lawns less, we created the See it From Your Lawn’s Perspective campaign as a visually striking and attention-grabbing reminder to not overly drench your lawn.
TV + OUT-OF-HOME
commercials
OUT OF HOME
02
–
COLORADO LOTTERY: Mega millions jackpot
To launch the Colorado Lottery’s new Mega Millions Jackpot game, we created these four spots that would each air as the jackpot prize rose. We created 3 radio spots to accompany the spots as well. Other states enjoyed the desperate genie campaign so much that they bought the campaign and used it in their state when they launched the game.
TV + RADIO
COMMERCIALS
Our media buy for this campaign was designed to release a new version of the ad as the jackpot rose from 325MM to 375MM to 425MM and finally 500MM and viewers would not see the old one. Creatively, the genie became more desperate to be found.
RADIO
Our unique media strategy and the creative campaign also extended into radio placements across Colorado.
03
–
VOODOO RANGER:
JUICE FORCE
To introduce Voodoo Ranger’s new 9.5% IPA, Juice Force, we developed an integrated TV and social campaign designed to highlight its potency. At a time when IPAs rarely pushed beyond 7%, this positioning helped Juice Force stand out within the IPA category and make it one of the most successful brand launches in New Belgium’s history while reinforcing the brand’s distinctive, irreverent voice.
TV + SOCIAL
TV LAUNCH SPOT
TV POST LAUNCH SPOT
SOCIAL
03
–
Colorado lottery multiplier
Our goal with this was to position Multiplier Scratch as a fun way to potentially win some money. In contrast to the ever changing, volatile unknowns of crypto currency investments, the scratch ticket seems relatively low risk. Plus this allowed us to have some fun with character development and crack a few jokes. Enjoy
TV
04
–
COMMUNITY AMERICA CREDIT UNION
CACU had been serving KC for over 75 years, but their brand awareness was at a mere 12% and net-new memberships plateaued. People simply didn’t think that a local credit union was sophisticated enough to serve their banking needs.
We helped CommunityAmerica turn their reputation as the local underdog into an unfair advantage over the big banks. By tapping into Kansas Citians intense local pride, we helped put CACU on the map.
TV
miscellaneous work
