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no glass. all the class.

We love a good beer. Nothing hits quite like a cold one on a Friday. But canned cocktails and beer alternatives are an exploding market in America. And it’s good to keep your liver on its toes.

When Warfield Distillery came to us to help them launch Warfield Cocktails, we took a look at the canned cocktail/beer alternative landscape to identify an opportunity. What we noticed was that the Cutwaters, High Noons, and White Claws were all hitting hard on the idea of making cocktails feel casual like a beer. But they were missing the mark on what a classic cocktail is really all about: being classy as hell.

So, our idea was to give Warfield Cocktails a “pinky up” design and voice that felt like it could live in a speakeasy in Manhattan, or on a yacht in the Mediterranean. Even if it was just being enjoyed on your porch in flip flops. And guess what? People loved the design and drank it up.